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Time to get sociable
From Facebook to Twitter, LinkedIn to YouTube, social media is responsible for a large proportion of everyday Internet use. Whilst mainly considered a B2B tool, there are a variety of uses for B2C companies too.
Whilst some attempt to paint social media as a dark art, it’s really quite simple. Brands engaging with their various audiences through a variety of media. Not broadcasting but talking to them, listening to them, answering their questions, helping them understand your products and services a little better. Building trust, generating loyalty through engagement.
- Assessment and strategy - what are people saying, where are they saying it, should you get involved?
- Tools for Facebook fan pages, Twitter feeds and blogs - simple to use yet powerful ‘behind the scenes’
- Content provision - from drafting to updating, keeping you in touch with your audiences
- Multimedia press releases - text with audio and video elements, hyperlinks to supporting material, Twitter feeds etc.
In many ways, social media is the natural evolution of PR – and Inphinet is the only local company to combine public relations expertise with technical insight to deliver its social media services.