pay per click.

drive quality traffic to your website.

Pay Per Click (PPC) is a great way to gain some instant results for your business. Pay Per Click can be used strategically for specific campaigns e.g. Mothers day, Valentine’s Day or as a strategy to drive traffic to your site whilst you are waiting for your search engine optimisation campaign to kick in.

Based purely on your individual requirements i.e. market, budget etc, we are very confident we can get visitors and customers to your website straight away. Inphinet has a Google Adwords professional that will ensure the account is running at its very best, making the most of the opportunities available.

Project stages:
• Key phrase research – ensure all the keywords that reflect your products or services are included. Misspellings, slang, negative (phrases that you don't want your ad showing for) and regional spellings (eg. colour / color) need to be included in this.

• Set up Account – set up the Google Adwords account

• Agree goals and budgets – work out the best cost / enquiry or cost, so you know how to structure the campaign

• Adverts – ensure your USP is communicated through the adverts. Understanding how your competitors are promoting themselves on PPC will indicate where you can create your competitive advantage.

• Landing pages – ensure that the page the customer is taken to - is the relevant landing page that matches the key phrases.

• Management and ongoing reporting - once the campaign is launched, that is when the work really starts - this  ensures the pay per click campaign is delivering the right level of return on investment, which is crucial to the overall success.